Nissan of Melbourne

Privacy Policy

Last updated: October 13, 2026

This Privacy Policy explains how Melbourne Auto Imports, LLC, doing business as Nissan of Melbourne ("Nissan of Melbourne," "we," "us," "our"), collects, uses, shares, and protects personal information through this website and our text messaging (SMS) program. Nissan of Melbourne is located at 440 S Harbor City Blvd, Melbourne, FL 32901.

1. Information we collect

When you submit a form on this website or opt in to text messages, we collect the information you provide: your name, mobile phone number, and (optionally) your email address, plus any details you share about a vehicle, appointment, or request. We also keep records of your text-message consent (which checkbox or checkboxes you selected, the date and time, the page and consent language shown, and the IP address and browser used), the content and delivery status of messages we exchange with you, and basic technical information needed to operate and secure the website.

2. How we use your information

We use your information to respond to your vehicle inquiries, schedule and confirm appointments, follow up on your request, provide customer care, and send the text messages you agreed to receive. If, and only if, you separately checked the promotional box, we also use your number to send special offers, sales events, and inventory announcements. We also use your information to keep proof of consent, honor opt-out requests, and comply with legal and wireless-carrier requirements.

3. SMS / text message opt-in

Our sign-up form has two separate, optional checkboxes: one for service and customer-care texts (inquiry replies, appointment confirmations and reminders, availability and follow-up) and one for promotional texts (offers, sales events, inventory announcements). Each box is unchecked by default and is not required to submit the form; you may check one, both, or neither, and we only text you the types you checked. Consent is not a condition of any purchase. Message frequency varies. Msg & data rates may apply. Reply STOP to any message to opt out; reply HELP for help or call (321) 290-8461. The program is intended for people 18 or older.

4. No sharing of SMS opt-in data

We do not share, sell, or rent SMS opt-in data or phone numbers with third parties or affiliates for marketing or promotional purposes. Mobile opt-in data and consent are never shared with third parties. Text messaging originator opt-in data and consent will not be shared with any third parties. The only parties that process your mobile number are the service providers that operate our messaging and customer-records systems and the wireless carriers that deliver the messages, solely to send the messages you requested, or where disclosure is required by law.

5. How we share other information

We may share non-SMS information you provide with service providers who help us run the dealership (for example, our customer-records, scheduling and website hosting providers), with a lender only when you ask us to arrange financing, and when required by law or to protect our rights. We do not sell your personal information.

6. Cookies & tracking technologies

This website uses only essential cookies and the minimal technical data needed to load pages, process form submissions, and protect the site against abuse. We do not place advertising cookies, third-party tracking pixels, or cross-site analytics trackers on our sign-up page, and we never use your SMS opt-in information for cross-site advertising. Essential cookies are strictly necessary for the site to function; analytics cookies, if ever used, would measure site performance in aggregate only. You can block or delete cookies in your browser settings, and the sign-up form will still work. We do not sell data collected through cookies or tracking technologies.

7. Data security

We use reasonable administrative, technical, and physical safeguards to protect your information. Website form submissions are encrypted in transit using HTTPS/TLS and stored encrypted at rest in an access-controlled customer-records system. Access is limited to authorized dealership staff and service providers on a need-to-know basis, using individual accounts, role-based access controls, and multi-factor authentication. If a data breach affects your personal information, we will notify you and the appropriate authorities as required by applicable law. No method of transmission or storage is 100% secure, but we work continuously to protect your information.

8. Your rights and choices

You can stop text messages at any time by replying STOP; you will receive one confirmation and no further texts unless you opt in again. You may ask to access, correct, export, or delete the personal information we hold about you, or unsubscribe from any communication, by calling (321) 290-8461, emailing MLOBIN@nissanofmelbourne.com, or visiting us at 440 S Harbor City Blvd, Melbourne, FL 32901. We will not discriminate against you for exercising these rights.

9. Data retention

We keep consent records and message history for as long as needed to provide the program and to meet legal and carrier record-keeping obligations, then delete or de-identify them.

10. Children

This website and our text program are not directed to children under 13, and we do not knowingly collect their information.

11. Changes to this policy

We may update this policy from time to time. Changes take effect when posted on this page with a new "Last updated" date.

12. Contact us

Melbourne Auto Imports, LLC d/b/a Nissan of Melbourne, 440 S Harbor City Blvd, Melbourne, FL 32901 · (321) 290-8461 · MLOBIN@nissanofmelbourne.com. See also our Terms & Conditions.